Released on: November 27, 2007, 9:39 am

Press Release Author: Lotos Nile Media

Industry: Entertainment

Press Release Summary: Nashville, Tenn. - What is old is made new again - that\'s the
philosophy behind GrandVista Music and their new 3-CD box set How Sweet The
Sound.

Press Release Body: Nashville, Tenn. - What is old is made new again - that\'s the
philosophy behind GrandVista Music and their new 3-cd box set How Sweet The
Sound. Chris Walters and Paul Binkley have united to produce a new sound in
hymns. Fusing smooth jazz and old-fashioned melody through orchestral arrangements
reveals yet another facet of these timeless songs. The Christmas Hymns bonus CD is
especially interesting because a children\'s choir has been integrated into the flow
almost like a jazz instrument - not taking front and center stage - but providing
contrast for the rest of the arrangement.

It\'s not just the arrangements of these classic hymns that are getting a new,
exciting, yet still reverent update. GrandVista Music is also taking a fresh
approach to delivering and marketing music by using direct response television
advertisement, direct mailing, and extensive Internet advertising to promote their
products. GrandVista Music has launched several new marketing initiatives that are
in the test stages right now.

A key component that differentiates GrandVista from other music companies is the
very foundation upon which the company was built. In an increasingly complex world,
filled with more and more distractions, GrandVista\'s mission is simple - \"Make time
for music.\"

\"Music provides both entertainment and a catalyst for our imagination,\" says
GrandVista Chairman David V. Mastran. \"Basically, music enriches our lives,
intensifies our experiences, and gives more meaning to who we are. That\'s why we
say: \'Make time for music.\'\"

The music on How Sweet The Sound box set and Christmas album is courtesy of
the GrandVista Recording Orchestra, whose members represent the uniquely diverse
talent pool that is a hallmark of Nashville. Collectively, the musicians, arrangers
and producers who make up the Orchestra have worked with biggest names in popular
music including Michael McDonald, Amy Grant, Vince Gill, Tony Bennett, Diana Krall,
Michael W. Smith, Alison Krauss and more.

GrandVista strives to deliver the finest quality possible with every release,
including packaging and production. The company teamed with Robert J. Morgan,
minister, hymns musicologist and best-selling author to create the Heritage of
Our Hymns companion booklet included in every How Sweet The Sound box
set. The booklet outlines the origin and history behind these beloved hymns.

That kind of commitment to excellence is helping GrandVista build a brand as a
leader in lifestyle music. GrandVista is a new company built on old principles -
quality, integrity and passion. Now that does sound sweet. Check them out on the web
at www.grandvistamusic.com.


Web Site: http://www.grandvistamusic.com

Contact Details: Lotos Nile Media
PO Box 90245
Nashville, TN 37209-0245
615-298-1144
www.lotosnile.com